Researched, ideated & designed user centered features to increase user retention, solve users' pain points and managed the entire product design and development processes.

Designed website's homepage, occasion pages and redesigned the flow of account and order pages.

Nestasia is a D2C startup, home décor destination for all trend lovers. The brand generates revenue through shop-in stores and through website and app available on both android & iOS devices. The online store contributes to over 90% of total sales.In this project I've worked on designing and revamping UI and improving UX of the product.This case study discusses the problems faced by users and how I solved them. 

Improving online relevance for a better shopping experience

&nbsp; Cook Easy is a recipe app the helps users find recipes based on selected ingredients, cuisine choices, dietary preferences and also suggests sustainable recipes that will help reduce food waste. Users can easily find recipes based on their preferences, save their favorites &amp; (purchase the ingredients as per portion)*, ensuring no ingredient gets wasted. Finding healthy and calorie deficit options is easier with filtering feature. The quick hacks and ingredient swap feature included within the recipes are a real savior.&nbsp; &nbsp;

&nbsp;“Aaj kya khaayein” has been one the toughest decision of my day since I started working away from home. Sometimes I don’t have all the ingredients for a dish and end up overspending or skip cooking altogether. Leftover veggies often get ignored and end up getting spoilt. I’ve tried searching recipes on web but end up scrolling down to recipes I won’t even prepare and the apps available hardly suggest recipes that match my taste.&nbsp;I was curious about what other people experienced, so I discussed this issue with my peers and realized that they too face this problem quite often.&nbsp;&nbsp;

Cook Easy helps users to find quick recipes from ingredients selected. It helps in making cooking effortless and the app also suggests sustainable recipes and ways to minimize food waste

 1 - Pick ingredients :&nbsp;Select ingredients and discover recipes accordingly.

2 - Find your taste :&nbsp;Find local/ regional recipes &amp; multiple cuisines.

3 - Quick recipes for day :&nbsp;Discover recipes for - breakfast, lunch, dinner or snacks.

4 - Sustainable ideas :&nbsp;Sustainable cooking ideas like scrappy cooking from creators around the globe.

5 -&nbsp;Put waste to benefit :&nbsp;Don’t throw away those lemon peels, you can dish cleaner instead...and many such ideas.

<a href="https://www.behance.net/gallery/195414335/Easy-Sustainable-Recipes-UX-case-Study">+ see more on behance</a>

Cook easy helps users discover easy & quick recipes by selecting ingredients, quinine choice and other diet preferences. 

Find quick recipes with ease - A UX case study

Managing your subscriptions easily with Subtrack : A UX Case Study

In this case study I will take you through the entire process of identifying problems and making design decisions for creating an app that manages subscriptions.

Keeping a track of all of your subscriptions is time consuming and tricky. You have to rely on your text messages, push notifications or email reminders to notify what all subscriptions need renewal or are renewed.

To find problems faced by users , I conducted an online&nbsp;Survey&nbsp;and&nbsp;Interviewed users &amp; Checked out App reviews.

The questionnaire consisted of following pointers :

The interview questions were open ended and were helpful in providing valuable insights and otherwise overlooked problems that would help me design a better solution.

I interviewed&nbsp;5–6 participants between ages 20–48.&nbsp;The responses are further made into&nbsp;user personas&nbsp;to proceed in my design process.

Outcome — The research informed me about the range of users the are potential users of the app, the problems they face while managing subscriptions and confirmed the necessity of this solution.

Based on the user interviews, I’ve created 3 user personas that would help me include all the users and their problems.

Creating Empathy maps was an essential step in empathize with the users to understand the problems they face and define each User’s story for aiding in the journey of design useful solution.

Persona — Maya Patel ( a tech savvy GenZ)

Persona — Daniel Gracia ( A young graduate)

Persona — Sarah Lee ( A social lady and a homemaker )

Learning from the competitors and finding a solution

I analyzed the app like-&nbsp;Rocket money, Track my Subs, One MainTrim, Hiatus&nbsp;and indirect competitor like&nbsp;Google pay&nbsp;(to pay for subscriptions and manage auto-pay)

A crucial step towards finding the solution was brainstorming ideas that will help me find a solution.

I designed screens for flows and actions that users will take in the app.

<a href="https://medium.com/design-bootcamp/managing-your-subscriptions-easily-with-subtrack-a-ux-case-study-8f1b7a7f625d">+ check more on medium</a>

User Experience Designer